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IPod fans won't mistake the VuGo for Apple's player. Kids will initially need mom's or dad's credit card to buy shows, though Hasbro says gift cards will be available next spring. Among the several that will be available starting today from are SpongeBob, "Unfabulous" and "Rugrats" from Nickelodeon and "Foster's Home for Imaginary Friends" from Cartoon Network.
#IS THERE ANYWHERE I CAN DOWNLOAD SPONGEBOB EPISODES TV#
The VuGo may be relatively cheap, but the Nickelodeon and Cartoon Network shows are 50% more expensive than the TV shows that ABC allows people to download to their iPods and are generally half as long.
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Hasbro's approach is to strip out features and costs, converting a sleek and styled piece of consumer electronics into a less-elegant-looking toy. Starts at $300, putting it out of many families' reach as a toy. The toy maker's strategy is "taking products that exist in the adult world and downstreaming" them for a younger audience, says Jeff Jackson, a vice president at Hasbro's Tiger Electronics unit. Youngwood's customers - kids and "tweens," an amorphous age group somewhere between 8 and 12 - are, like adults, taking their entertainment with them, Hasbro says. "Here's giving them a legal alternative to do what we know they are doing." "We know that most of our episodes, you could steal them," Mr. Nickelodeon is also well aware of the risks digital media pose. We are a brand company," says Steve Youngwood, a senior vice president for Nickelodeon & Viacom Consumer Products.
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A purchased download would simply represent another avenue of collection. Broadcast networks, on the other hand, have a hook: Miss an episode of "Desperate Housewives," and it's effectively gone until it's shown as a rerun many weeks or months later.Ĭartoon Network say kids have healthy appetites for collecting shows, often watching favorite episodes several times and then pestering their parents to buy the DVD version. SpongeBob, for instance, graced Nickelodeon's lineup 23 times between Friday and yesterday. The VuGo effort represents a particular test for cable networks, whose episodes are shown in rotation, often reappearing numerous times during the course of a week and potentially limiting the appeal of a purchased download.